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2XL Swagger Brands: Pioneering the Functional Spirits Movement

May 23, 2024

In the ever-evolving landscape of health and wellness, a new player emerged in 2016 that set out to revolutionize the spirits industry from its home base in Austin, Texas. Enter 2XL Swagger Brands, a company that has carved a niche for itself by blending the art of mixology with the science of herbal wellness. At the heart of this innovation are two unique liqueurs, PinkKitty and EasyRhino, both brainchildren of wellness enthusiast and founder Robert Tushinsky.

The Genesis of a Wellness-Driven Spirit Brand

Robert Tushinsky's journey into the world of functional spirits is deeply rooted in his lifelong dedication to health and wellness. Recognizing a gap in the market for spirits that do more than just offer a buzz, Tushinsky collaborated with some of the top herbalists to create something truly exceptional. The result? PinkKitty and EasyRhino, two liqueurs that not only taste amazing but are also infused with potent herbal ingredients known for their health benefits.

Meet PinkKitty and EasyRhino

PinkKitty and EasyRhino are not your average liqueurs. They are crafted with a careful selection of herbs that have been celebrated for centuries for their invigorating properties. Let’s dive into the powerful ingredients that make these elixirs stand out:

Avena Sativa (Oat Straw): Known for its calming effects and ability to support a healthy nervous system.
Damiana: A well-known aphrodisiac that helps to enhance mood and overall vitality.
Maca: Often referred to as a superfood, Maca is renowned for its energy-boosting properties and ability to balance hormones.
Muira Puama: An Amazonian herb often dubbed "potency wood" for its reputed benefits in enhancing libido and performance.
Ashwagandha: A staple in Ayurvedic medicine, Ashwagandha is celebrated for its stress-relieving and rejuvenating effects.
Epimedium (Horny Goat Weed): Traditionally used to support sexual health and improve energy levels.

These ingredients combine to create liqueurs that not only provide a delightful drinking experience but also align with the principles of the Live Fit Lifestyle, promoting wellness from the inside out.

A Perfect Pairing for the Live Fit Lifestyle

The Live Fit Lifestyle is all about maintaining a balance between physical activity, healthy eating, and mindful living. PinkKitty and EasyRhino fit seamlessly into this lifestyle, offering a way to enjoy social drinking without compromising on wellness. Whether you're winding down after a long day or celebrating a special occasion, these functional spirits allow you to indulge responsibly.

A Growing Trend in Functional Spirits

The launch of 2XL Swagger Brands in 2016 marked the beginning of a growing trend in the spirits industry. Consumers are increasingly looking for products that offer more than just temporary enjoyment. They want drinks that complement their health-conscious choices, and 2XL Swagger Brands has risen to the occasion, setting a new standard for what we can expect from our cocktails.

Why Austin, TX?

Austin, Texas, with its vibrant culture and progressive mindset, serves as the perfect backdrop for 2XL Swagger Brands. The city is known for its innovation and commitment to healthy living, making it an ideal launchpad for a brand that is as forward-thinking as it is health-conscious.

Looking Ahead

As the demand for functional spirits continues to grow, 2XL Swagger Brands is poised to lead the charge. With a commitment to quality, wellness, and exceptional flavor, PinkKitty and EasyRhino are just the beginning. The future holds exciting possibilities for new products and expanded reach, all while staying true to the core values that have defined the brand from the start.

In conclusion, 2XL Swagger Brands is more than just a spirits company; it's a movement towards a healthier way of enjoying life. With the expertise of top herbalists and a passion for wellness, Robert Tushinsky has created a brand that truly stands out in the crowded spirits market. So, next time you're in the mood for a cocktail, why not choose one that supports your wellness journey? Cheers to a healthier, happier you with 2XL Swagger Brands!

Disclaimer: It's important to drink alcohol responsibly and in moderation. The potential wellness benefits of adaptogens may vary from person to person, and it's advisable to consult with a healthcare professional before incorporating them into your routine. PinkKitty and EasyRhino are not Health Products. They are alcoholic beverages and drinking in moderation is encouraged. Note: The information provided in this blog is for educational purposes only and should not be considered as medical advice.

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Welcome!

Greetings, connoisseurs of fine spirits and seekers of extraordinary experiences. My name is Robert Tushinsky, the founder and president of 2XL Swagger Brands, the proud distillers of PinkKitty and EasyRhino Liqueurs. Whether our products already grace your backbar or you're still contemplating their addition, I extend my heartfelt gratitude for your support and interest.

A Legacy of Innovation and Tradition
The journey of 2XL Swagger Brands is deeply rooted in a family tradition of innovation and a passion for excellence. In 1957, my father, Joseph Tushinsky, introduced Sony to the United States. Growing up, I was mesmerized by my father's creation of a unique vodka drink he affectionately called Fruitka. Each year, during Akio Morita’s visits—the founder of Sony—I witnessed my father bottle his Fruitka in a stunning Lalique crystal decanter, presenting it as a cherished gift to Morita-San. It wasn’t until after my father's passing in 1988 that I discovered the secret ingredient in his Fruitka: adaptogens.

The Rise of Functional Beverages
In today’s world, consumers are increasingly seeking health and well-being benefits in their beverages. While the spirits industry has been slow to embrace this trend, I saw an opportunity to revolutionize it. With PinkKitty and EasyRhino Liqueurs, we aim to offer more than just a drink; we offer a lifestyle that inspires confidence, romance, and pleasure. Our mission is to transform the social drinking experience into something that touches our deepest desires.

Crafting Excellence
Our American-made, vodka-based liqueurs are crafted with the utmost care and dedication. Made entirely from corn, infused with fresh fruit flavors and organic botanicals, PinkKitty and EasyRhino are naturally gluten-free. These liqueurs are not just drinks; they are a celebration of flavors, crafted to elevate every moment. Their popularity as one of the top-selling spirits online is a testament to the exceptional quality we strive for.

A Commitment to Conservation
At 2XL Swagger Brands, we are not only passionate about what goes into our bottles but also about the world around us. We care deeply about the environment and the preservation of endangered species like big cats, elephants, and rhinos. To this end, a generous portion of our proceeds is donated to The Black Mambas Anti-Poaching Unit. Founded in 2013, this all-female ranger unit is dedicated to protecting wildlife in South Africa. Their efforts were recognized in 2015 when they received the Champions of the Earth Award from the United Nations Environmental Program. Supporting these brave women in their selfless cause is a profound honor for us, and we invite you to join us in this mission.

Cheers to the Future
As the world of spirits continues to evolve, we hope you'll join us in pioneering a future where intimate moments matter, and functional beverages reign supreme. With PinkKitty and EasyRhino Liqueurs, we blend the best of both worlds to elevate your drinking experience. Cheers to a future filled with confidence, romance, pleasure, and a commitment to making a positive impact on our planet.

Discover the magic of PinkKitty and EasyRhino, and be part of a community that values excellence, innovation, and conservation. Together, let's toast to a future where every sip tells a story, and every bottle makes a difference.