There’s something deeply personal about creating a brand. It’s more than assembling a product line or crafting clever marketing—it’s about weaving a vision into the fabric of people’s lives. For Robert Tushinsky, that vision is rooted in a legacy of daring to innovate, striving for excellence, and delivering experiences that matter. This legacy isn’t just a blueprint; it’s a family heritage, built by his father—a consumer electronics pioneer whose approach to business and life continues to guide Robert’s efforts with 2XL Swagger Brands.
The Spark of Inspiration
Robert’s father wasn’t just a businessman; he was a visionary. Whether he was introducing SONY to the U.S., shaping MARANTZ into a leader in premium audio, or crafting the Pianocorder, he had a remarkable ability to see the world not as it was but as it could be. He didn’t chase trends—he created them. His innovations in stereo technology revolutionized how people connected to music, creating richer, more immersive experiences. For him, it wasn’t about selling a product—it was about transforming lives.
And then there was his Fruitka spirit, a personal creation embodying his ethos of bringing people together through something unique and extraordinary. Fruitka was more than a drink; it was a symbol of his authenticity, a personal touch that resonated with those who shared it. This ability to marry quality, innovation, and emotional resonance is something Robert strives to emulate every day.
Building 2XL Swagger Brands: A Vision for the Future
At 2XL Swagger Brands, Robert isn’t just crafting spirits; he’s creating experiences that inspire connection, passion, and confidence. PinkKitty and EasyRhino are more than vodka-based liqueurs—they are elixirs of adventure and intimacy. Infused with botanicals like Damiana, Maca, and Ashwagandha, they are designed to elevate ordinary moments into extraordinary memories.
But 2XL Swagger Brands is about more than the product. It represents individuality, confidence, and boldness. It’s about daring to be different and embracing life’s imperfections with swagger. Inspired by his father’s philosophy, Robert is dedicated to creating brands that resonate deeply with people, building products that stand out in a crowded market.
Striving for Excellence
Innovation and authenticity are the twin pillars of everything Robert builds. Just as his father revolutionized the way people experienced music, Robert aims to redefine the way people connect with spirits. PinkKitty and EasyRhino aren’t about blending into the market; they’re about standing out, crafted for the adventurous and the bold. For Robert, success lies in creating experiences that are synonymous with quality, innovation, and unforgettable memories.
A Legacy of Impact
Robert’s mission isn’t just about achieving success; it’s about honoring his father’s legacy. He believes that success isn’t measured in numbers but in the impact a product makes on people’s lives. His father’s work wasn’t just about products; it was about creating shared moments, memories, and experiences. That’s exactly what Robert envisions for 2XL Swagger Brands.
As Robert leads 2XL Swagger Brands, his father’s lessons remain a constant source of inspiration. His relentless pursuit of excellence and respect for authenticity drive Robert to innovate fearlessly and dream bigger. For Robert, this business is more than a venture—it’s a tribute to his father’s legacy of daring to be different and creating something truly meaningful.
The Road Ahead
Robert Tushinsky isn’t building 2XL Swagger Brands to be just another company in the spirits industry. His vision is to reflect the values his father instilled: innovation, creativity, and authenticity. As the brand continues to grow, the goal remains clear: to create something that resonates, inspires, and connects. Whether through PinkKitty, EasyRhino, or the Romance Kits, 2XL Swagger Brands is about more than a product—it’s about delivering an experience that transforms lives.
