My father’s story reminds me that success isn’t about following trends but about shaping them. It’s about daring to be different, to think bigger, and to deliver something that resonates deeply with people. His legacy continues to inspire me as I work to build 2XL Swagger Brands into a company that redefines its industry, just as he did in his own time.
Growing up, I had the privilege of seeing my father’s unwavering commitment to innovation. He didn’t just think outside the box—he tore the box apart, reimagined it, and built something entirely new. His ability to identify gaps in the market and create solutions that didn’t just meet the needs of the time but set the standard for future generations was truly remarkable. My father was a visionary, and his approach to business wasn’t about taking the safe route or following the crowd—it was about daring to dream big and boldly pursuing those dreams.
Take, for example, his pivotal role in introducing SONY to the U.S. market. At a time when consumer electronics were rapidly evolving, he saw potential where others didn’t. He had a unique ability to spot emerging trends, and instead of following them, he led the charge. This same innovative spirit carried over into his ownership of trailblazing brands like MARANTZ and Pianocorder, where he revolutionized the way people experienced music and home entertainment. What I learned from him is that success isn’t about following trends—it’s about creating something that is both groundbreaking and timeless.
As I continue to build 2XL Swagger Brands, I carry this same vision with me. My father’s lessons are at the heart of what we do. When we launched PinkKitty® and EasyRhino®, we weren’t just creating another vodka-based liqueur. We were setting out to deliver an experience—one that speaks to people’s desires and passions in a way that no other brand has before. These products are more than just beverages; they represent the boldness, passion, and sophistication that my father embodied in his career.
Just like my father, we’re not just about making something people want—we’re about creating something people can’t imagine living without once they experience it. PinkKitty® with its tantalizing blend of pomegranate, peach, and botanicals like Avena Sativa, Damiana, and Maca, isn’t just a liqueur—it’s a celebration of passion and intimacy. Similarly, EasyRhino® with its intriguing mix of vanilla, cinnamon, blood orange, and exotic herbs like Muira Puama, Ashwagandha, and Epimedium, isn’t just a drink—it’s an invitation to experience vigor, vitality, and sophistication like never before.
At 2XL Swagger Brands, we don’t just make spirits; we craft unforgettable experiences. We’re not content to follow industry standards; instead, we’re creating new ones—ones that reflect the unique desires of our customers, who are seeking more than just a drink, but a way to elevate every moment they indulge.
I’ve always believed that true success doesn’t come from following the pack—it comes from leading it. Just as my father reshaped industries, I’m determined to do the same in the beverage world. The road ahead may not always be easy, but it’s filled with immense opportunity. 2XL Swagger Brands is not just about making innovative products—it’s about changing the game. It’s about inspiring people to live boldly, passionately, and authentically. And it’s about honoring the legacy of a man who didn’t just follow the path—he forged his own.
As I continue to grow 2XL Swagger Brands, I draw strength from the lessons my father taught me. His vision, his courage, and his relentless pursuit of excellence are the foundation of everything we do. And just like him, I believe that when you dare to be different, when you dare to lead, you can build something that lasts. This journey isn’t just about business—it’s about legacy, and it’s one that I’m proud to carry forward.
Disclaimer: It's important to drink alcohol responsibly and in moderation. The potential wellness benefits of adaptogens may vary from person to person, and it's advisable to consult with a healthcare professional before incorporating them into your routine. PinkKitty and EasyRhino are not Health Products. They are alcoholic beverages and drinking in moderation is encouraged. Note: The information provided in this blog is for educational purposes only and should not be considered as medical advice.
