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Embracing the Alcohol-Averse Culture: The Rise of Functional Spirits among Gen Z
Gen Z's inclination towards functional spirits can be attributed to the desire for a holistic drinking experience. These consumers are looking for beverages that not only satisfy their taste preferences but also contribute positively to their well-being. Functional spirits, like PinkKitty and EasyRhino liqueurs, bridge the gap between indulgence and conscientious consumption, making them an attractive choice for a generation that values balance and mindfulness.
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