Skip to content
Loading image:

ABOUT US

Building a Legacy: The Vision Behind 2XL Swagger Brands

When Robert Tushinsky set out to create 2XL Swagger Brands, his vision was clear: he wasn’t building just another spirits company. Instead, he aimed to craft a brand that stands for innovation, creativity, and authenticity, values deeply rooted in his upbringing and inspired by his father’s entrepreneurial spirit.

Growing up, Tushinsky watched his father pioneer SONY’s entry into the United States—a feat achieved not by following trends but by daring to dream bigger. That same visionary mindset became the foundation for 2XL Swagger Brands, home to the award-winning liqueurs PinkKitty and EasyRhino, as well as the luxurious Romance Kits.

For Tushinsky, these creations aren’t merely products—they’re a legacy. They embody his mission to inspire, connect, and ignite passion, transforming life’s ordinary moments into unforgettable memories.

Loading image:

A Legacy of Passion and Connection

A Legacy of Passion and Connection

Tushinsky’s vision extends beyond creating premium spirits. With the introduction of the Romance Kits, 2XL Swagger Brands takes connection and intimacy to the next level. These thoughtfully curated kits offer more than just a product—they provide an experience that deepens relationships and celebrates love’s many forms.

Every bottle of PinkKitty and EasyRhino tells a story—a story of passion, connection, and living boldly. For Tushinsky, building this brand is personal. It’s about leaving a mark, not just on the spirits industry but on the lives of those who experience his creations.

Want to know how Robert Tushinsky’s journey with 2XL Swagger Brands began? Read the inspiration behind the brand.

Loading image:

Crafting Transformative Experiences

What sets PinkKitty and EasyRhino apart isn’t just their exceptional taste—it’s the experiences they deliver.

PinkKitty is designed for those ready to embrace their bold, adventurous side. This vodka-based liqueur, infused with botanicals like Avena Sativa, Damiana, and Maca, invites confidence and unapologetic self-expression. It’s not just a drink; it’s a symbol of empowerment for those who live life on their own terms.

EasyRhino, on the other hand, is crafted for the kings who exude effortless swagger. With botanicals like Ashwagandha, Epimedium, and Muira Puama, this potent liqueur fuels confidence and charisma, making it the perfect companion for commanding the night.

Together, these liqueurs don’t just elevate a gathering—they transform it. Whether it’s a romantic evening, a celebration with friends, or a spontaneous night out, PinkKitty and EasyRhino turn ordinary moments into something truly special.

For more about the unique blends that make these liqueurs stand out, explore the story of PinkKitty and EasyRhino.

Loading image:

A Legacy of Innovation and Excellence:

Lessons from My Father, Joseph Tushinsky

Every great journey starts with inspiration, and mine began with my father, Joseph Tushinsky—a true pioneer in the world of consumer electronics. Widely regarded as“The Father of Stereo,”my father’s vision and entrepreneurial spirit left an indelible mark on the industry and laid the foundation for my own path in business. Through his groundbreaking work introducing SONY to the United States, he didn’t just sell products; he revolutionized how people interacted with technology and entertainment.

One of the most profound lessons I learned from him was the importance of creating something meaningful—products that do more than serve a function. They must connect with people, inspire them, and enrich their lives. His commitment to quality, authenticity, and innovation became the pillars of his success, and they’ve become mine as well.

When I founded 2XL Swagger Brands and created PinkKitty and EasyRhino, I drew directly from my father’s legacy. After all, the concept for these liqueurs originated from his Fruitka—a unique homemade spirit he shared with family, friends, and even SONY executives like Morita-san. It was more than just a drink; it was an experience that brought people together, sparking connection and joy. Inspired by that same ethos, I set out to create liqueurs that capture the passion and innovation my father embodied, but with a modern twist.

“My goal with PinkKitty and EasyRhino was to take what I learned from my father’s legacy of innovation and apply it to an entirely new industry—creating products that don’t just taste good but offer a truly transformative experience,” I’ve often said.

My father’s story reminds me that success isn’t about following trends but about shaping them. It’s about daring to be different and delivering something that resonates deeply with people. His legacy continues to inspire me as I work to build 2XL Swagger Brands into a company that redefines its industry, just as he did in his own time.

Joseph Tushinsky was a pioneer, a visionary, and most importantly, a man who believed in the power of ideas to change the world. Whether it was through SONY, MARANTZ, Pianocorder, his groundbreaking contributions to stereo technology, or his unforgettable Fruitka, he always pushed the boundaries of what was possible.

I only wish he were here to see me follow in his footsteps. I’m forever grateful for everything I’ve learned from him, and I strive every day to honor his incredible legacy. Love and miss you dad, thank you for being a great father and teacher!

Loading image:

LOOKING TO THE FUTURE

Loading image:

As 2XL Swagger Brands continues to grow, Tushinsky remains committed to his core values of innovation and authenticity. He envisions a future where the brand becomes synonymous with passion, adventure, and meaningful connection.

Whether through expanding their presence or continuing to innovate, the goal remains the same: to redefine how people think about spirits—not just as beverages but as integral parts of life’s most cherished experiences.

To everyone who has supported this journey, Tushinsky extends his gratitude. And to those discovering 2XL Swagger Brands for the first time, he invites them to experience what makes these liqueurs truly extraordinary.

Curious to see how these liqueurs can elevate your next night out? Discover where to find PinkKitty and EasyRhino.

Cheers to passion, connection, and unforgettable memories...

SHOP NOW
Back to top